If you’ve spent any time chasing pressured bass over the last year, you already know there’s one bait that quietly went from “what is that thing?” to “you better have one tied on.” I’m talking about the Hideup Coike. Our first order of Hideup lures showed up at the store exactly one year ago, and I still remember how excited I was opening that box. It was the first time in a long time that I had seen something in the fishing world that truly felt different. Ever since that first shipment came in, the reactions have been all over the place. I’ve heard everything from, “That bait will never work,” to “What does that thing catch, ocean fish?” and even, “There’s no way I’d spend $20 on one lure.” Fast forward to today, and the story looks completely different. Big fish are being pulled out of lakes everywhere on this bait, and the Coike has absolutely taken off. To wrap things up, I have to give Hide up credit. The Coike was originally designed back in 2006 long before most anglers were ready for something like it. That kind of innovation takes vision. They stuck with a concept that was ahead of its time, and now we’re watching it change the fishing world.
Lure of the year The Hide up Coike
